With more than a thousand complaints registered to Which every week for ‘nuisance’ calls, fines for companies breaching TPS’s and Ofcom’s rules reaching fines up to £2m, how does this industry still remain afloat? Below we have listed a few points that is the hidden driving force, not always appreciated by a frustrated recipient understandably. Knowing what drives this industry of world-wide communications is knowing that there isn’t an over-night solution. But there are solutions! Keep up with our blog to find out what they are.
Three years since UK’s Information Communication Office has been given the power to impose a fine of up to £500,000, only two firms have been prosecuted so far. This is the situation despite the staggering increase in the number of complaints received between April and October last year, totalling to 100,000 – a far cry from the 30,000 reports in 2012.
One of these companies is First Financial, which was fined £175,000 after sending millions of spam texts to promote its website using unregistered sim cards.
It’s a time of flux in the telemarketing world: laws are changing internationally and indeed, some countries are forging long-distance alliances to crack down on tele-tormenters. The UK government is currently considering following other countries’ lead and introducing radical consumer protection measures with regard to cold calling.
Since 2010, for example, German citizens have had to specifically opt in to receive marketing calls and telemarketing companies are now legally obliged to display their caller ID. Meanwhile in the US, October 16th saw revisions to the Federal Communication Commission’s Telephone Consumer Protection Act (TCPA) come into force, forbidding telemarketers to solicit using autodiallers or prerecorded messages without the express written consent of the phone-owner. This ‘express written consent’ is, albeit, something of a misnomer, covering anything from
permission obtained via an email, Web site form, text message, telephone keypress, or voice recording.
Nonetheless, it is a bold and effective motion in the fight against cold call harassment and the tough financial punitive measures ($500-$1500 penalties per call or text) are proving a strong deterrent.
The UK, meanwhile, is yet to see such a measure come into effect. With those who have signed up to the TPS (about 75% of UK landlines) often reporting receiving double the amount of sales calls received by those who aren’t, British phone owners are starting to lose faith in regulators’ capacity to keep ‘direct marketers’ in line.
User Jay the Kay, for example, says of 01904530013:
Called – very annoying as ring off when you answer – no idea how they got my (very private) number as only 4 people have it!!
‘Not happy’ is also somewhat irked about relentless and untimely calls from 01209219844:
Very annoying automated calls about pension, repeatedly calling at between 1am – 2am, leaving messages etc, cannot get it to stop, has broken my sleep so very grumpy
PhonePestReporter reported 01905744557 as ‘aggressive advertising’:
The PEST is: Domestic & General 🙁
They are a cold-calling pest phishing for new Loft Insulation contracts.
I have automated calls on a daily basis for 2 months now – 3 rings and they hang up – never leaving a message.
He (or she) goes on to voice the agonies of all those keen to see cold calling condemned to the past:
I wish the government would provide the regulators with some teeth to prosecute all these highly persistent phone pests making MULTIPLE nuisance calls. I changed my number relatively recently to avoid this, and I’m ex-directory and I’ve “opted out” so they should check before they call. I give my number out rarely to only be used by the individual companies I have to deal with. Therefore I know they have somehow acquired my number via some list processed illegally.
However, there is a ray of hope; the House of Lords are currently backing a bill which would see the UK go one step further than the USA and outlaw unsolicited calls and texts altogether. The Unsolicited Telephone Communications Bill has been provisionally passed and is to be submitted for a second reading. This strict set of regulations would mean that all telemarketers would have to gain the consent of their ‘marketees’ before calling; no mean feat when you consider the percentile of the population who’d voluntarily give the time of day to a PPI-pusher.
The regulation itself would be centralised and overseen by Ofcom, a gargantuan task necessitaing much closer surveillance than is currently, by all accounts, in effect. Moreover, such a drastic measure, as Lord Gardiner of Kimble notes, could be disastrous for the direct marketing industry. These are significant considerations which may regrettably cause the bill to stutter.
The APPG (All Party Parliamentary Group) on Nuisance Calls are nonetheless bravely pushing for change; be it a wholesale ban on unsolicited calls, or a much-needed enforcement of the current regulations, the winds of change may yet be whistling through the realms of coldcalling.
In the meantime, be sure to arm yourself by looking up unknown numbers on www.tellows.co.uk, reporting rogue or pest callers to the ICO or TPS and second-guessing any implausible claims an opportunist scam caller may make. Your phone line is your own! May others respect it.
Have a wonderful week!
Your tellows team
A research initiated by the Office of Communications (Ofcom) reveals the truth about unsolicited nuisance calls in the UK and thus calls for action to solve to problem of far too many cold calls.
The Ofcom Study
Within a period of four weeks 850 consumers were asked to keep a diary of all cold calls they receive. The Ofcom research revealed that 80 percent of the participants received unwanted calls regularly, on an average even more than twice a week. Especially calls on PPI reclaim (Payment Protection Insurance) were the most annoying and yet also the most often ones. While at least one out of four people got called more than 10 times, most calls came from PPI claim companies as well as from market research firms.
What is next?
In terms of the survey findings the Citizens Advice called for a complete ban on cold calling. Not only because more than one third of all complaints from companies are related to cold calls. Mostly firms dealing with financial services use cold and silent calls and thereby demanding upfront fees or trying to sell unprofitable offers, cheating people out of their pension. Furthermore the companies get personal data through the nuisance calls, mostly unbeknown and unauthorised by the individuals. A ban would help to make cold calls clearly identifiable as illegal. Citizens Advice recommends the banning of credit brokers and claims management companies as well as of pension unlocking services.
Ofcom follows a different strategy though. Not the banning but a wide investigation into claims management companies making the cold calls is needed. Thereby not only the big companies will be in the focus of enforcement actions, also smaller companies are responsible for the nuisance calls to a large extent and should be overseen. Ofcom is now promoting wider investigation and action regarding cold calls, especially dealing with claims. Thereby they focus on silent calls as well, which are done by the company’s telephone systems automatically without even having a staff member conducting the calls.
The government as well as other regulators and institutions are called upon to take action more effectively. Ofcom already imposed penalties for silent and abandoned calls done by major firms as TalkTalk. Furthermore the ICO supports the attempts of Ofcom by pointing out the regulations and industry rules to over 170 marketing companies. Nevertheless householders can get active themselves. By signing up for the free Telephone Preference Service (TPS) individuals can stop nuisance calls on the purpose of marketing and sales. However, as we already mentioned in our last article, it is extremely hard to block most of the calls, as they often come from overseas call centres. Not more than one third of all abandoned calls can be cut out. For further improvement Ofcom is currently collaborating with the ICO and the Ministry of Justice for more effective actions.
We will keep you informed about upcoming achievements in the struggle against nuisance calls in our blog on tellows UK.