The usage of nuisance calls is one of the most annoying marketing strategies nowadays, its benefits are highly controversial and justifiably so. Nevertheless dozens of companies call and message their customers as well as total strangers every day. While the tellows community offers fruitful hints about the source of certain telephone numbers, we now would like to provide you with useful information regarding your right to data privacy as well. Especially the regulations on personal data and its use are rigorous and actually promote benefits for all of us. But for a successful fight against scam and spam calls you need to know and defend your rights.
The following information will give you a broad knowledge on data security, mainly based on laws and regulations valid in UK. Some institutions were specially built for the protection of our data.
The Data Protection Act
The DPA is one of the most important pieces of legislation when it comes to data protection in the UK. The DPA was enacted to be in line with the data protection directive in the EU, which should guarantee protection of people’s right to privacy, especially concerning the processing of personal data. As it aims to safeguard consumer rights regarding personal data, the 1998 DPA also guarantees self-control over personal information and the right to privacy. It determines that any collection or use of personal date requires consent of the individuals concerned. Furthermore, all organisations processing this kind of data need to comply with the regulations of the Act and need to be registered at the Information Commissioner’s Office (ICO) as well. It also vests all individuals with the authority to get access to their stored data by any organisation.
Privacy Electronic Communication Regulations
The EC Directive, known as the E-Privacy Directive is a continuation of the DPA on data protection. It enables criminal proceedings through fines up to £500,000 for the unauthorised use of recorded messages for marketing purposes. The impact of the EC Directive also includes phone calls, emails and SMS messages. Thereby it provides the legal basis for consumer protection especially in the case of direct marketing and has been amended several times.
Information Commissioner’s Office
As mentioned before, the ICO is the authority for upholding consumer rights as well as data protection in the UK. The enforcement of both presented regulations is controlled by the ICO, who has multiple tools for opposing misuse of personal data. There are not only possibilities of monetary penalty, the ICO is also entitled to audit and prosecute anyone disregarding the DPA or the EC Directive.
Every call or message as marketing measure needs to be consented by the individual to be permitted. In any case marketers need to provide a possibility to opt out any following messages or calls to meet the legal regulations. If this is disregarded, those responsible also disregard the regulations and thereby are liable to prosecution. Thus, consulting the ICO is everyone’s right. When there is violation of rights, the ICO takes action to ensure a proper handling of personal information and also enables individuals to detect the information held about them.
Telephone Preference Service
Next to these legal institutions and laws consumers have the possibility to use the TPS. This central register enables people to opt out from receiving unsolicited nuisance calls. As described before, organisations have to respect the request of individuals not to be approached if listed in the TPS. The free registration can be done by any individual for a certain number (mobile phone numbers as well) and takes full effect after approx. 28 days. The TPS offers a complaint system as well. Although the TPS is not allowed to take any action of enforcement, they regularly send updates about the incoming complaints to the ICO as the body responsible. This strongly supports their investigations.
While reliable companies accept the TPS entries as it is a legal requirement, it is quite easy for organisations working outside of the UK to circumvent the regulations. Through Caller ID spoofing, which allows deceptive organisations to display a number that is not the original one. Although this is obviously illegal, the ICO’s and TPS’s authority is not effective outside the UK. Unfortunately a TPS registration does also not prevent calls on the purpose of legit market research. Also the receipt of marketing text messages is not under the control of TPS. To stop receiving SMS messages you have to send a request to the company yourself, a simple „STOP“ message is enough though.
The Office of Communications
The Ofcom has an even broader scope. As it is a regulatory and competition authority approved by the government, it represents the interest of UK citizens regarding competition and protection for broadcasting, telecommunications and postal industries. Thereby the Ofcom also deals with problems of nuisance calls and offers particular guidelines for several situations.
All of the presented regulations and authorities can help you taking care of annoying, even malicious phone calls and messages. In some cases however it might be advisable to consult a lawyer to advice you for further legal steps if necessary.