A research initiated by the Office of Communications (Ofcom) reveals the truth about unsolicited nuisance calls in the UK and thus calls for action to solve to problem of far too many cold calls.
The Ofcom Study
Within a period of four weeks 850 consumers were asked to keep a diary of all cold calls they receive. The Ofcom research revealed that 80 percent of the participants received unwanted calls regularly, on an average even more than twice a week. Especially calls on PPI reclaim (Payment Protection Insurance) were the most annoying and yet also the most often ones. While at least one out of four people got called more than 10 times, most calls came from PPI claim companies as well as from market research firms.
What is next?
In terms of the survey findings the Citizens Advice called for a complete ban on cold calling. Not only because more than one third of all complaints from companies are related to cold calls. Mostly firms dealing with financial services use cold and silent calls and thereby demanding upfront fees or trying to sell unprofitable offers, cheating people out of their pension. Furthermore the companies get personal data through the nuisance calls, mostly unbeknown and unauthorised by the individuals. A ban would help to make cold calls clearly identifiable as illegal. Citizens Advice recommends the banning of credit brokers and claims management companies as well as of pension unlocking services.
Ofcom follows a different strategy though. Not the banning but a wide investigation into claims management companies making the cold calls is needed. Thereby not only the big companies will be in the focus of enforcement actions, also smaller companies are responsible for the nuisance calls to a large extent and should be overseen. Ofcom is now promoting wider investigation and action regarding cold calls, especially dealing with claims. Thereby they focus on silent calls as well, which are done by the company’s telephone systems automatically without even having a staff member conducting the calls.
The government as well as other regulators and institutions are called upon to take action more effectively. Ofcom already imposed penalties for silent and abandoned calls done by major firms as TalkTalk. Furthermore the ICO supports the attempts of Ofcom by pointing out the regulations and industry rules to over 170 marketing companies. Nevertheless householders can get active themselves. By signing up for the free Telephone Preference Service (TPS) individuals can stop nuisance calls on the purpose of marketing and sales. However, as we already mentioned in our last article, it is extremely hard to block most of the calls, as they often come from overseas call centres. Not more than one third of all abandoned calls can be cut out. For further improvement Ofcom is currently collaborating with the ICO and the Ministry of Justice for more effective actions.
We will keep you informed about upcoming achievements in the struggle against nuisance calls in our blog on tellows UK.